The build is a one-off. The plan is the business. Right now every customer lands on $49 a month and is never offered anything else, so the recurring line is capped before it starts.
That is the whole argument. Packaging roughly triples what a client is worth per month, so the number you have to sign drops from two hundred to about seventy. Same pipeline, same builds.
Named for what the tradie gets, in his words. Middle one is the one we sell, same shape as the build tiers.
Set and forget. It just works and you never think about it.
You never touch your website again. Email it, it gets done.
Everything above, plus the part that actually brings work in.
"You never touch your website. Want a new photo, a new team member added, the text changed, new hours? Email your developer and it is sorted."
That is the whole middle tier in one sentence, and it is better than anything I would have written. It sells relief, not features. Most tradies have a website they are quietly embarrassed by because changing it means ringing someone, and they never do.
The fastest way to wreck this is to promise labour you have to do yourself. So the plans only contain things an agent can carry, and the hands-on work stays priced separately.
Hosting, backups, monitoring, content edits, Google Business posts, citations, schema, AI search setup, monthly reporting. All of it is either automatic or a short agent job.
Social media $249/mo, Google Ads management $249/mo, brand refresh $990, extra pages $350 each, AI photo set $250. These need a human and should never be bundled into a flat fee.
"Unlimited changes" is where a plan like this bleeds. The guard is wording, not a cap: one change at a time, done within a business day. That is a queue, so it self limits without ever sounding mean, and nobody has to count anything.
| 50 clients | Mix | Per month | To reach $10k |
|---|---|---|---|
| Today | All on $49 | $2,450 | 204 clients |
| Cautious | 20 Live, 25 Looked after, 5 Found | $4,700 | 107 clients |
| Realistic | 10 Live, 30 Looked after, 10 Found | $5,950 | 84 clients |
| Good year | 5 Live, 30 Looked after, 15 Found | $6,960 | 72 clients |
Every one of these assumes the same builds you already do. The only change is that somebody gets asked.
Live right now, on three different surfaces. The chatbot will quote one number while the page shows another, which is the sort of thing that quietly loses a sale.
| Add-on | Sell page | Its own page | Chatbot |
|---|---|---|---|
| Local SEO | $149/mo | $149 | $149 |
| AI search | in the AI block | $199 | $99 |
| Social media | $249/mo | $249 | $249 |
| Google Ads | $249/mo | $199 | $249 |
| Brand refresh | $990 | $890 | $990 |